DEVELOPMENT
“From Seeds to Harvest”
Honouring TOMAK 10 Year Program
Project Overview
Sector
Development
Client
TOMAK, Australian Aid
Brief
Development and delivery of communication products for the TOMAK 10-Year Program.
Deliverables
12-minute documentary film
114-page commemorative publication
Seven short-form videos for social media
Poster campaign featuring 20 beneficiary stories
Communication materials for national and municipal events
Timeframe
5 months
Scope of Work
Creative direction, photography and film production, video editing, graphic design, editorial design, art direction and print coordination
Filed coverage
2,500+ km across Baucau, Viqueque and Bobonaro
Project Approach
Field-based documentation and production developed in close coordination with communities, local stakeholders, implementing partners and institutional representatives.
Project Reference
Reference letter provided by TOMAK.
Over four months, TRIBU collaborated with TOMAK — an agricultural programme supported by the Australian Aid — to develop a body of communication work marking ten years of implementation across Timor-Leste.
The assignment brought together documentary production, editorial design, photography, campaign development, and event communication into a single integrated process focused on translating programme outcomes into accessible and human-centred narratives.
The work began with a detailed immersion into TOMAK’s framework, objectives, and communication priorities, ensuring that all creative outputs remained aligned with the programme’s intended outcomes and institutional context.
Field production took place across Baucau, Viqueque and Bobonaro during the rainy season, covering more than 2,500 kilometres of travel and documenting communities, agricultural practices, local markets, and programme activities across diverse rural settings.
At the centre of the project was a 12-minute documentary developed as the main narrative piece for the anniversary programme. The film brought together perspectives from farmers, community members, implementing partners, private sector actors, and institutional representatives, creating a unified narrative around ten years of impact and collaboration.
Building from this narrative foundation, TRIBU developed Portraits of Progress — a visual campaign portraying 21 farming beneficiaries through a transformation-based storytelling approach focused on progress, resilience, and tangible outcomes.
A parallel series of short-form social media films expanded the communication strategy into digital platforms, addressing themes including inclusion, youth participation, nutrition, market access, and climate-smart agriculture.
The project also included the development of a 114-page commemorative publication combining editorial design, photography, illustration, data visualisation, and a custom iconography library created specifically for the programme. Additional communication materials were produced for national and municipal events connected to the anniversary initiative.
This collaboration reflects TRIBU’s approach to communication work: combining field engagement, strategic understanding, and integrated creative production to develop clear, context-aware communication for development and institutional partners.
DOCUMENTARY
“Husi Fini ba Kolleita”
A 12-minute documentary developed as the central narrative piece of the TOMAK 10-Year Programme, bringing together voices from communities, partners, institutions, and the agricultural sector to reflect a decade of implementation across Timor-Leste.
Social media short videos
Outcome stories
A series of seven short films extending the documentary narrative across digital platforms, focusing on key themes such as inclusion, youth participation, nutrition, market access, and climate-smart agriculture.
10 Years of impact
A 114-page commemorative booklet capturing
a decade of TOMAK’s implementation across three Municipalities in Timor-Leste.
The publication brings together extensive field photography developed over several months of documentation, resulting in a highly detailed editorial piece. A dedicated team worked in parallel across design and production, including the creation of a custom iconography system of over 200 icons and a bespoke set of illustrations aligned with the programme’s visual identity and colour framework.
End of Program Booklet
Communication concept
From Seeds to Harvest
A narrative system for transformation
“From Seeds to Harvest” is the communication framework developed for the TOMAK 10-Year Programme, translating development results into clear stories of transformation. It was applied across all outputs — from documentary and publication to campaigns and digital content — ensuring a consistent narrative system built around key shifts such as from subsistence to sustainability and from local production to market access.
Campaign series
Portraits of progress
A 21-poster campaign highlighting beneficiary stories across themes including inclusion, nutrition, market access, youth participation, disability inclusion, and women’s empowerment.
Developed as part of the “From Seeds to Harvest” narrative framework, the series translates programme outcomes into individual stories of transformation through portrait photography and concise, human-centred storytelling.
Across three municipalities, more than 2,500 km and 60 hours in the field shaped this work
defined by close engagement with the people, places, and realities behind TOMAK’s journey.
A privilege to have been part of it.